Post by juthi52943 on Dec 24, 2023 4:58:10 GMT
The last test for consumers was to face the actual shopping which denied, in 44% of cases, what had been stated in the survey. From the synergy of this data, InSIte created 8 types of consumer journeys for Philips which correspond to 8 different contexts frequented by as many types of targets: one journey was produced for those who start their searches from Google, and another for those who instead prefer comparison portals, yet another for those who prefer product reviews, and yet another for those who choose to rely on portals specializing in branded products.
What Philips has achieved only confirms one of the mantras for creating the perfect customer jorney, namely "intercepting the right customer at the right time with the right content, optimizing Job Function Email List the return o investment". in Inbound Marketing strategies inbound marketing Content marketing acquires even more relevance in Inbound Marketing. When we talk about content, let it be understood.
We are not only referring to written texts, but also to videos, podcasts, images, infographics and even PDFs. Each piece of content has the aim of transforming a user who does not know the company into a promoter of the same, how? Providing valid and effective answers that accompany the buyer personas in a process that goes from research to decision and finally to trust. In this context, inbound marketing cannot ignore the use of SEO, which is essential for optimizing content, and social media marketing, which is necessary for spreading the image of your brand and capturing the attention of an interested target.
What Philips has achieved only confirms one of the mantras for creating the perfect customer jorney, namely "intercepting the right customer at the right time with the right content, optimizing Job Function Email List the return o investment". in Inbound Marketing strategies inbound marketing Content marketing acquires even more relevance in Inbound Marketing. When we talk about content, let it be understood.
We are not only referring to written texts, but also to videos, podcasts, images, infographics and even PDFs. Each piece of content has the aim of transforming a user who does not know the company into a promoter of the same, how? Providing valid and effective answers that accompany the buyer personas in a process that goes from research to decision and finally to trust. In this context, inbound marketing cannot ignore the use of SEO, which is essential for optimizing content, and social media marketing, which is necessary for spreading the image of your brand and capturing the attention of an interested target.